Paris, April 20, 1879 - Paris, April 30, 1944
E 'was a French fashion designer. It is considered the first fashion designer in the modern sense. His contributions to the fashion of the twentieth century were compared to those of Picasso to the art world.
Poiret was born April 20, 1879 by a cloth merchant in a poor area of Les Halles, Paris. His parents, in an attempt to secure their future, they taught him the art of construction of umbrellas. On that occasion, through the scraps of fabric used, made a dress for his sister's doll. During adolescence, Poiret took his sketches to Madeleine Cheruit, a leading designer, who bought a dozen. Poiret went on to sell their designs to some of the biggest fashion houses in Paris, until he was hired by Jacques Doucet in 1896. Its first model made, a red cape, 400 head were sold. Poiret was later hired by the House of Worth, where he designed clothes simple and practical. The "brazen modernity of his designs," however, proved too much for the customers of the House of Worth.Quando Poiret introduced to the Princess of Russia Bariantinsky, a coat style of the kimono, for example, the head of a princess called "horror".
Eventually, Poiret founded his own couture house in 1903, 5, rue Auber. The windows of his shop, unlike what was the high fashion of the costume, were large and showy. In 1906 he moved to the bigger boutique 37 rue Pasquier, which exponentially increases your score, ripped from the competition. But what most distinguished Poiret than other designers, was the instinct for marketing. Not for nothing was the first designer to publish their designs for promotional purposes, and to organize traveling fashion show to promote its work around Europe.
In 1909, Poiret had achieved a popularity that HH Asquith invited him to exhibit his drawings at 10 Downing Street. The cheapest among the clothes on display cost about 30 guineas, twice the annual salary of a waitress. In 1913 Paul Poiret sold its trademark licensed in the United States for the creation of fashion accessories.
The production house of Poiret soon spread to furniture, furnishing accessories and profumi.Nel to 1911, Poiret in fact opened the division dedicated to fragrances Parfums de Rosine, giving it the name of his daughter. Although the name of Paul Poiret was detached from Parfums de Rosine, the designer was the first to devote himself to the manufacture of perfumes.
L'Atelier Martine, named for the second daughter, was instead devoted to the production of furniture, upholstery and household items. Poiret enlisted for the occasion of the collaboration of artists such as Raoul Dufy. During
World War I, Poiret had to leave work for the fashion house to serve the military, and make the uniforms of the soldiers. When Poiret was fired in 1919 and was able to return to their activities, the Maison Poiret was on the brink of bankruptcy. In addition, during his absence, new designers such as Chanel had cornered a good chunk of the clientele, with simple lines and simple designs. In short, the elaborate and sumptuous creations Poiret were considered out of fashion, and together with the financial difficulties related to improper operation and a taste for luxury and sophistication, Poiret was forced to withdraw from. Occasionally, he devoted himself to the realization costumes for theater and cinema. His clothes are in fact the scene in the movie The Inhumaine of Marcel L'Herbier, 1924. In 1929, the house itself was closed, and his precious clothes were sold per kilo, as if they were rags.
Poiret died in 1944, forgotten by all.
http://it.wikipedia.org/wiki/Paul_Poiret
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